RENAULT
THE IDEA
To celebrate the launch of the new Renault Megane E-tech and the arrival of Luc Julia (creator of Siri) as Chief Scientific Officer at Renault Group , we collaborated with L’Écurie and Gilles Uzan to work on a limited edition book promoting the technology behind this brand new car.
THE PROCESS
Photogrammetry (3D scan) allowed us to consider our subjects as infinitely malleable sculptures. For this book, we have built a virtual studio in which the new Megane E-Tech reveals itself and lights up with its own energy.
We also used several pictures of Luc Julia to recreate his face in photogrammetry so he can fit the universe we wanted to create for this book.